Discover how Outside and Groundswell Experiential joined forces to bring to life the Outside Festival—a first-of-its-kind event that seamlessly blends live music, film screenings, gear demos, panel discussions, and an outdoor industry trade show. The goal: to create an annual gathering that’s a must-attend destination for both consumers and industry insiders.

In just two years, the festival has exceeded expectations—drawing 18,000 attendees in its inaugural year and 35,000 in year two, partnering with 122 brands, as well as state and city partners, and generating over 1.5 billion media impressions. It’s quickly setting a new standard for revenue-generating IP events in the outdoor space.

In this session, the team will take you behind the scenes, walking through the initial feasibility study, five-year pro forma build, strategic and creative development, budgeting, staffing, and on-the-ground execution that made this ambitious vision a reality.