Kayla Pendleton

Founder of Nashville Marketing

Kayla Pendleton is a strategic marketing leader with over 15 years of experience driving audience growth, brand visibility, and record-breaking ticket sales in the live events industry. As the founder of Nashville Marketing, Kayla has built a reputation for crafting high-impact campaigns for concerts, festivals, and touring productions that consistently exceed attendance goals.

Her client roster includes Grammy-nominated rapper Jeezy, whose most recent 23-city U.S. tour sold out under her team’s direction, Lakes Jam music festival, which draws 35,000+ attendees annually and achieved record single-day gate sales in 2025, Zoppé Family Circus, an old-world traveling show attracting 50,000+ annual attendees, and many more.

Specializing in audience monetization, operational automation, and data-driven marketing, Kayla has mastered how to stretch budgets and leverage technology for maximum ROI — skills that have positioned her agency as a market leader in the live events niche. Her work bridges creativity and analytics, helping event owners turn fans into loyal, long-term customers.

When she’s not developing multi-channel campaigns or refining event marketing strategies, Kayla mentors small business owners and emerging event professionals, sharing the systems and strategies that have fueled her clients’ success.