Matt Hanrahan

Director, Branded Entertainment / Events & Partnerships at The Outlier Group

Matt Hanrahan began his career in entertainment DJing and playing in bands in New England before becoming an alternative music promoter, independently promoting and coordinating live events, organizing street team promotions, and managing an indie record label.

From his start in CT, Matt built a strong base in New England and then instinctively moved to nearby NYC where he further cut his teeth producing concerts and eventually tours, festivals, and other special events.

Matt eventually took his learnings from the live event space, combined it with his marketing know-how, and focused on Branded Entertainment.

It wasn't long before Matt was on the road creating content with some of the biggest bands and brands in the world, including world tours with The Rolling Stones, Moby's Area Festival Tours, Kanye Al Gore's Live Earth Festival, nearly a decade of producing live events for WWE as well as critically acclaimed music video productions, charity concerts, award shows, and more.

These days, Matt continues to create unique entertainment experiences in the realms of music, and sports entertainment in markets all over the world for clients like Toyota, EA Games, SPIN, SXSW, Beachlife Fest, LA Fleet Week, Rock For Responders, and countless tours and activations for artists and or brands at some of the biggest festivals in the world.

Previously held roles such as: 

• Director, Artist Relations Beachlife Fest

• Exec Producer / Talent LA Fleet Week

• Exec Producer/ Talent Rock For Responders