Matthew Reich
Co-Founder, Artist For Artist® / Artist For Action®
Matthew Reich is a music executive, experiential producer, and Co-Founder of Artist For Artist®, a NYC–based agency creating artist-led experiences at the intersection of music, culture, and social impact. He is known for bringing together artists, brands, and institutions - including partners like Fiji Airways and Netflix - to translate creative vision into meaningful, real-world action.
Matthew is also the Co-Founder of Artist For Action®, a coalition of influential musicians - including Billie Eilish, Peter Gabriel, Sheryl Crow and Kevin Bacon - mobilizing the music community to advance gun violence prevention, mental health awareness and community connection through culture-driven initiatives, in collaboration with organizations such as Sandy Hook Promise.