Adam Rapchik

Head of Music Partnerships at StubHub

Adam Rapchik leads StubHub’s Global Festivals, Expos & Conventions team, partnering with promoters, rights holders, and event stakeholders to grow reach and demand through open, distribution-agnostic ticketing strategies. Over the past three years at StubHub, Adam has focused on putting control back in the hands of content rights holders—positioning StubHub as a marketing and distribution partner, not a primary ticketing provider. His team helps partners unlock incremental revenue and new audiences with flexible programs that perform when events are selling out and when demand needs to be built, supported by data, insights, and go-to-market strategy.

Adam has worked in live music and events since 2015. He previously led the brand sales team at Bandsintown, collaborating with brands, promoters, and advertisers to market and promote events to a global community of concert fans. His work spans large-scale activations—such as CMT programming in Nashville during CMT Awards week—as well as intimate cultural experiences, including the Velvet Underground Exhibition in New York City.