Holly Doscher

Senior Vice President of Marketing at Peachtree Entertainment

As Senior Vice President of Marketing at Peachtree Entertainment, Holly Doscher oversees the strategy, execution, and performance of marketing efforts across the company’s national portfolio, supporting more than 15 outdoor music festivals and 250+ concerts annually. She leads a cross-functional marketing organization responsible for brand development, audience growth, digital and paid media, partnerships, fan engagement, and on-site experience, while working closely with internal teams to support ticketing and pricing strategy.

A strategic operator with a creative edge, Holly is deeply involved in building scalable systems, growing high-performing teams, and ensuring marketing efforts directly support business growth. She brings over a decade of experience in live entertainment, including serving as Senior Director of Marketing at Danny Wimmer Presents and earlier career experience at Live Nation, and is recognized for her ability to turn bold ideas into efficient, fan-first execution.