Dana Greer

Chief Brand and Operations Officer at Good Vibez Presents

Dana Greer is Chief Brand and Operations Officer at Good Vibez Presents, where she has been a key driver of the company’s expansion for more than 12 years. She leads brand strategy, marketing, ticketing, sponsorships, and operational execution across a multi-brand portfolio of festivals, concerts, and live entertainment experiences, overseeing initiatives from early concept through large scale delivery.

Dana has played a foundational role in building some of the most recognized live music brands in the reggae, rock, and lifestyle festival space. She was instrumental in launching Holo Holo Music Festival and scaling it into a multi-city event series across the west coast and Hawaiʻi. She has also helped guide the growth and long term positioning of California Roots Music and Arts Festival, now recognized as one of the largest reggae rock festivals in the nation.

In parallel, Dana has overseen marketing strategy for the historic Fremont Theater for more than nine years, contributing to its standing as one of California’s leading independent music venues. Across her career, she has directed integrated marketing, ticketing strategy, and operational planning for thousands of events, driving audience growth, optimizing revenue performance, and building scalable systems that support sustained expansion.

Dana is known for aligning creative vision with operational discipline and data informed decision making. Her leadership focuses on audience first brand building, ticketing performance, and operational excellence, positioning her as a trusted voice in live entertainment, experiential marketing, and event monetization.