Mike Rosenthal

Co-founder and CEO of Fanaply

Mike Rosenthal is a co-founder and CEO of Fanaply, a platform that helps festivals and live events turn on-site fan participation into measurable revenue, sponsor ROI, and first-party audience data. Fanaply powers gamified engagement programs that drive real-world movement, discovery, and participation, while generating actionable insights for organizers, promoters, and brands.

Before Fanaply, Mike spent over a decade working across the music industry. He led strategy and brand partnerships for the band OK Go, ran the marketing department at Mick Artist Management, co-founded a Manhattan music venue, and directed several international music festivals. His background spans sponsorships, content strategy, and event operations, giving him a practical, operator-level view of how fan engagement actually works on the ground.