Mike Raspatello

Founder and Chief Strategist of Raspatello + CO

Starting with Rivalfish in ’03 while in Ann Arbor, I fell in love with building things. This led to Rivalfish’s acquisition, producing Mancow’s national radio show, developing early live entertainment tech, co-founding music festivals, and earning my MBA at Kellogg. From there, I helped shape global brand strategy at AB InBev, launched a Condé Nast joint venture, directed a documentary on festival culture, and led marketing and experiential at Gopuff during a period of rapid growth.

In 2023, I launched Raspatello & Co., a consultancy that brings together brand strategy, creative execution, and financial discipline to help innovative companies scale experiential and go-to-market efforts.

I’m an entrepreneurial marketer, operator, and experiential architect with a track record of building and scaling award-winning brands, events, and platforms across CPG, hospitality, entertainment, and cannabis. At Raspatello & Co., we help forward-thinking brands connect with audiences in meaningful, measurable ways—delivering standout creative, pioneering partnerships, and real growth.

Highlights include:

• Leading experiential strategy for the Digiday Award-winning Outside Festival

• Executive producing Elevation Everest, winner of the 2024 Icon Award

• Building partnerships and campaigns that bridge culture, commerce, and community

My approach blends creative vision with operational rigor to create sustainable, high-impact consumer experiences.