Julia James Bakhaya

Director of Business Development for Live Entertainment at Elevate

Julia James Bakhaya is the Director of Business Development for Live Entertainment at Elevate. She works with venues, promoters, and artists to maximize revenue through data-backed pricing strategies in the secondary market. With a background in booking and venue management, Julia understands the unique challenges rights holders face and builds practical solutions to match. Since joining Elevate, she’s helped grow the business tenfold by developing direct partnerships and creating distribution strategies that prioritize transparency and control. Julia focuses on helping clients turn resale into a reliable revenue stream, without sacrificing fan experience or pricing integrity.