Julia James Bakhaya

Director of Business Development for Live Entertainment at Elevate

Julia James Bakhaya is the Director of Business Development for Live Entertainment at Elevate. She works with festivals to maximize revenue through data-backed pricing strategies in the secondary market. With a background in booking and venue management, Julia understands the unique challenges rights holders face and builds practical solutions to match.

Elevate works directly with festivals to give them greater control over pricing and distribution across secondary platforms, ensuring that revenue generated from resale flows back to the rights holder rather than unaffiliated brokers. Julia focuses on helping clients turn the secondary market into a reliable revenue stream while maintaining pricing integrity and a strong fan experience.