Lawrence Peryer

Lawrence Peryer (LP) is the Chief Commercial Officer of Lyte, the technology platform reimagining e-commerce for top festivals, events and artists everywhere. In an industry where the standard is “no refunds,” Lyte's mission is to fill every seat with real ticket holders at fair prices and make the entire experience magical and simple for fans. As Lyte continues to expand their roster of partners (with the last year seeing its most successful four quarters to date), LP and his team oversee the company's revenue functions, including: Research and Analysis, Business Development, Partnerships, Sales, Solutions and Client Services. 

Working at the crossroads of technology, creative media, commerce and community, Lawrence Peryer (LP) develops business products and solutions that brings fans closer to the artists, experiences and music they love.

As a commentator, LP has become a go-to resource for his analysis on the trends and challenges within the entertainment industry. He has recently been interviewed by Rolling Stone, Bloomberg, Billboard Magazine, Hollywood Reporter and Wall Street Journal. His speaking and panelist engagements have included repeat appearances at the Billboard Touring Conference, among others. He is a published writer on both business and cultural topics, involved in his community as the Arts Commissioner for the City of Normandy Park, and sits on the advisory board of NIVA, the National Independent Venue Association. He also created and hosts Lyte’s weekly podcast, Spotlight On… – distributed by Osiris Media – where he has candid conversations with key names in music, sports, business, entertainment and the arts.