Eddie Bernard

Lead Producer - Asbury Park Music and Film FestivalSponsorship Acquisitions - Rock The Bells FestivalProducer - Landmark Nuart Film Festival (Los Angeles)Eddie has built a career out of early adopting, data driven, digital strategies resulting in micro-targeted impressions applied to live-event promotion and ticket sales, offering expertise in planning and executing unforgettable marketing programs and events within the music, film and entertainment festival industries.Eddie was a beta-tester for Facebook’s initial pre launch over 17 years ago. He immediately recognized the platforms potentials in marketing and advertising through social media and started his own social agency, CYAN Marketing, in 2006, which was quickly engulfed by marketing conglomerate Allied Integrated Marketing. Here, he found early indicators of success by designing a social campaign for legendary DJ Tiesto, taking him to over 10 million Facebook followers in a single US tour. He recently conducted sponsorship acquisitions and digital marketing campaigns for Guerilla Union - creator of the worlds largest hip hop music festival, (Rock The Bells) featuring artists like Snoop Dogg, Wu Tang, Wiz Kahlifa, Kendrick Lamar, Mac Miller, Lauryn Hill, and many more. Building coinciding digital/on-site activations for companies like Toyota, Vitamin Water, Monster Energy, Kingston Technology, Boost Mobile, and more - connecting with young music-fan audiences through creative and interactive ways. On the film side, has implemented campaigns for major studios: Universal, Fox Home Entertainment, Sony Home Video, Sony Pictures Classics, Roswell Studios (Dave Grohl) and others to increase awareness and sales of various film projects through digital advertising and events. Eddie has built Facebook pages and social campaigns for 3 Academy Award winning films including “Whiplash” “Blue Jasmine” and “Midnight in Paris”. Eddie is one of 3 lead producers for The Asbury Park Music and Film Festival- a hybrid event started in 2015 and has grown into a staple event in the Tri State area. With appearances and performances from Bruce Springsteen, Danny DeVito, David Crosby, Jakob Dylan, Wycleff Jean, Sublime with Rome, Don Cheadle, Cameron Crowe, Gov't Mule, Michael Franti, and so many more.Additionally, Eddie created several “venue takeovers” at The Sundance Film Festival, SXSW, and Toronto Film Festivals - programming venues with fully produced and sponsored “after-parties” for competition films, featuring an array of talent including Danny DeVito, Bruce Springsteen,  Jack White, Ashton Kutcher, Jessica Alba, Adam Corolla, Jimmy Page, David Crosby,  helping connect with potential distributors. Most recently, Eddie is a digital marketing consultant for Landmark Theaters, developing new traffic funnels and ticket-conversion tactics. He is also a digital event producer and social strategist for Steven Van Zandt's educational based foundation, TeachRock.org. He recreationally plays drums, guitar, and hockey, and coaches a youth hockey program in Santa Barbara California.