With 26 years’ experience in event production and launches, sales, marketing, operations and logistics, Michelle's leadership, vision, and focus on innovation have led Fast Forward to become one of the most widely respected businesses of its kind in the alcohol beverage and culinary events industry. She is often recruited as a speaker at industry conferences and quoted often as a thought leader in the live event industry. She is currently a board member for SISO chairing the B2C Special Interest Group, ex-officio board member for IAEE and chair of the public events council, board member for SDEC (San Diego Events Coalition), and a board member for the San Diego Tourism Authority. As owner of Fast Forward she specializes in consumer and trade events for the alcohol beverage industry including the 19th Annual San Diego Bay Wine & Food Festival, SommCon, Proof Beverage Expo, Craft Beverage Experience, Craft Beverage Expo and Women in Craft.