Suzanne O’Neill

SVP, Experiential | Live Nation Media & Sponsorship

Suzanne O’Neill is Senior Vice President of Experiential at Live Nation Media & Sponsorship, where she leads the strategy, creative development, and execution of brand experiences across concerts, festivals, hospitality, and venues.

With more than 20 years at Live Nation, Suzanne has been instrumental in transforming sponsorships into culture-driving programs that deepen fan engagement and deliver measurable brand impact. She oversees a high-performing, award-winning team responsible for bringing global brands to life across the world’s largest live entertainment ecosystems. Her portfolio includes partnerships with leading brands such as Salesforce, Citi, Bacardi, Google Pixel, Verizon, 7-Eleven and Airbnb, spanning multi-market festival platforms, global hospitality programs, and bespoke experiential campaigns.

Suzanne is known for her ability to merge creative vision with operational excellence while pushing the boundaries of what experiential can achieve.  As a respected, results-driven leader, she was recognized as one of Pollstar’s 2025 Women of Live.  

Currently, Suzanne is focused on scaling Live Nation’s experiential capabilities globally - expanding into new markets, evolving the fan journey, and redefining the role of brands in live entertainment.

A lifelong New Yorker and mom of an aspiring music producer, Suzanne is equally passionate about mentorship and talent development. She values building strong teams and meaningful relationships, actively investing in the next generation of leaders.