Nicholas Strand

Founder of Choose Your Attitude®

Nicholas Strand is a rare blend of resilience, performance, and real-world leadership. For over two decades, Nicholas built his career behind the scenes of the world’s biggest stages.

As a touring stage and video engineer, he helped design, build, and operate large-scale productions for global artists and major events, learning firsthand what it takes to perform under pressure, adapt in real time, and deliver when the lights come on. But Nicholas’s most important work didn’t happen in arenas — it happened in life.

After navigating profound personal adversity and a career-altering wake-up call, Nicholas was forced to confront a question many avoid: How do you keep showing up when life doesn’t go as planned? That question became the foundation for his work today.

Nicholas is the founder of Choose Your Attitude®, a movement and performance mindset framework inspired by the belief that while life is unpredictable, how we respond is always within our control. Through his work, he helps leaders, teams, and organizations build resilience, strengthen mindset, and turn pressure into purpose.

Blending lessons from live production, leadership psychology, and lived experience, Nicholas delivers high-impact keynotes that are raw, practical, and deeply human. His signature framework — Attitude + Action = ImpactTM — equips audiences with tools they can apply immediately, long after the applause fades. Today, Nicholas is on a mission to help people Build Their StageTM — showing leaders and teams how to perform with clarity, resilience, and intention when it matters most.