Nancy Magnuson

Senior Strategic Partnerships Director at SXSW

Nancy has spent more than 25 years creating strategic partnerships that bring brands and audiences together through memorable, high-impact experiences. As Senior Strategic Partnerships Director at SXSW, she has spent the past five years helping some of the world's most recognizable brands become an authentic part of one of the industry's most iconic festivals, developing innovative collaborations that deliver value for both brands and attendees.

Prior to SXSW, Nancy built a distinguished career at Ticketmaster, where she led retail partnership development and created national promotional programs for major consumer brands. Throughout her career, she has been passionate about designing onsite activations and partnership strategies that foster meaningful connections, elevate brand storytelling, and create lasting impressions.

Whether negotiating sponsorships, developing creative activations, or identifying new opportunities for engagement, Nancy is driven by a simple goal: bringing brands and customers together in ways that are authentic, memorable, and impactful.