Michèle Martell

Founder of Martell Media House

Michèle Martell is a sports & entertainment, licensing and intellectual property attorney and entrepreneur who has provided business guidance and legal insight to major brands including the Muppets, the WWE, Sony, Crayola, Hasbro, Samsung, and The Saturday Evening Post. Michèle started her business and legal consultancy, Martell Media House PLLC, in Austin in 2014, where she helps creators, entrepreneurs, artists and visionaries propel, protect and empower their businesses with insightful, practical and well-informed legal guidance. She is the licensing strategist behind the world’s most popular VR multiplayer game, Walkabout Mini Golf, and its licensed IP including Elvis, Wallace & Gromit, Exploding Kittens, Myst, Fraggle Rock and Meow Wolf.

Michèle is the 2026 – 2027 Chair of the Entertainment and Sports Law section of the Texas Bar Association and the Chair Emeritus of the Austin entertainment law section; The Racing Attorneys Conference (TRAC) Executive Committee member; co-Chair of the Austin chapter of the International Association of Privacy Professionals (IAPP); and founder of the Austin chapter of Women in Toys, Entertainment & Licensing.