Jessica Heasley

VP, Experiential Marketing Group, Event Marketer

Jessica Heasley, VP, Experiential Marketing Group, Event Marketer, is an unrelenting advocate for the experiential marketing discipline. She is an award-winning business journalist with 20 years of experience covering the event marketing industry—from global conferences and trade shows to festival activations and everything in between. Over the years, she has interviewed hundreds of marketing professionals, giving her a front-row seat to nearly every kind of experience the industry has produced. She is proud to serve a team of passionate journalists, content experts and industry matchmakers who live to champion the best event work on the planet, and the brilliant marketers who create it. Her superpowers include playing event industry matchmaker, moderating industry conversations, and helping event teams fortify their value through measurement and strategy. She looks forward to leading Event Marketer and the Experiential Marketing Summit into the future as the experiential marketing discipline continues its ascent as the most impactful tool in the marketer's toolbox.