Jace Cohen

Co-Founder, Versa

Jace Cohen is a talent buyer and live entertainment strategist with more than two decades of experience producing and curating large-scale music and entertainment experiences worldwide. 

He is the Co-Founder of Versa, a global talent buying and entertainment strategy agency specializing in concerts, festivals, corporate events, and brand partnerships. Versa recently surpassed $100M in talent partnerships.

Before founding Versa, Jace held key roles at Insomniac Events & Live Nation Entertainment, where he oversaw talent bookings for festivals, concerts, and branded events.

Through Versa, Jace has worked with some of the world's most sought-after artists, including Imagine Dragons, Skrillex, Drake, Anyma, Jason Aldean, and Calvin Harris.

Jace also curates talent lineups for leading music festivals and events, including Groove Cruise, The X Games, Same Same But Different, San Diego Fair, High Tide Music Festival, Unity Electro Fest, Into The Horizon Music Festival, Florida Groves, and VAC Festival, among others.

Throughout his career, Jace has shaped music and entertainment strategies for major brands and organizations, including Meta, Zoom, Warner Bros., IHG Hotels, Vivint, IBM, Lancome, and McKinsey. His expertise lies in connecting world-class talent with festivals, brands, and audiences to create memorable live entertainment experiences.