Sarah Dempsey

Head of Marketing & Strategy for Outside Lands

Sarah Dempsey is the Head of Marketing & Strategy for Outside Lands, where she leads the end-to-end marketing vision for San Francisco’s premier music and culture festival in Golden Gate Park. Now entering its 19th year, Outside Lands continues to evolve, with Sarah driving brand evolution, digital innovation, fan engagement and audience expansion across all channels.

After joining Another Planet Entertainment (APE) in 2008, Sarah spent 14 years shaping the marketing strategies for the West Coast’s most iconic live venues and festivals, including the Greek Theatre at UC Berkeley, Bill Graham Civic Auditorium, Fox Theater in Oakland, the Lake Tahoe Outdoor Arena at Harveys, Treasure Island Music Festival, and Clusterfest.

In 2022, Sarah transitioned to focus exclusively on the strategic growth of Outside Lands. With nearly 20 years of experience across live event marketing, artist publicity, content, and management, she combines data-driven strategy with creative storytelling to build deep, lasting connections with fans.