Jamie Loeb

Jamie Loeb is the Vice President of Marketing for Nederlander Concerts. She is responsible for the online development, marketing initiatives and promotional campaigns for Nederlander’s award winning venues and its bookings at third party facilities across the country.

With more than 30 years of local, regional and national experience, Jamie is well known for her ability to create innovative strategies and tour marketing campaigns, which integrate traditional and new media technologies resulting in a deeper connection between artists, their fans and ticket sales. To this end, she worked with Area 120, Google's workshop for experimental projects, on DEMAND, the new data-driven software, which enables the live music industry to better identify key markets, optimal pricing, and purchase intent.

During the pandemic, Loeb started volunteering for NIVA (National Independent Venue Association), an organization made up of independent venue, promoters and festivals. Using her marketing expertise, she played a key role in a number of projects for NIVA, including the #SOSFEST – a three-day virtual festival with Foo Fighters, Miley Cyrus, The Roots, Reba McIntire, Leon Bridges, Dave Matthews, Little Big Town, G-Easy and Brittany Howard, which raised over $3 million for the NIVA Emergency Relief Fund. Loeb’s and the NIVA team’s efforts lead to Congress passing the SVOG (Shuttered Venue Operators Grant), creating a $16 billion grant program to save independent venues, promoters and festivals from permanently closing. Simultaneously, she and her team at Nederlander Concerts, launched the Drive-In OC series featuring live music, comedy and movies at City National Grove of Anaheim. The series proved a great success, hosting over 80 drive-in events without incident, drawing over 65,000 fans and grossing over $4.1 million in ticket sales.

Prior to Nederlander, Jamie was the Senior Director of National Tour Marketing for Live Nation where she developed national tour marketing plans for Def Leppard, Avril Lavigne, Projekt Revolution and more. She also participates regularly on panels nationwide, including SXSW, Pollstar and the Aspen Live Music Conference, with digital marketing pioneers and other promoters in the industry.