Maureen Valker-Barlow is the Senior Vice President at Insomniac Events. With 20+ years of industry experience, Maureen is at the helm of negotiating brand partnerships for music festivals across a variety of genres and interests. Maureen has conceived highly developed programs for a wide variety of clients and while she is known for creating symbiotic and beneficial partnerships, she is also highly regarded for her ability to create original experiential marketing activations which resonate with fans and create lasting brand loyalty.