Justin Bankston has worked in the Austin tech industry for over 30 years. Starting at IBM, he moved on to work in med tech before landing at SXSW in 2004 where he’s served as CTO since 2016. Justin takes pride in supporting SXSW’s stated purpose of “Helping Creative People Achieve Their Goals.” His business-focused technical leadership has facilitated SXSW’s intense growth over the last 20 years.