Jasa Laliberte is the Marketing Director for Latitude 38 Entertainment, producers of the BottleRock Napa Valley and La Onda music festivals. As a seasoned marketing professional with a decade of experience in the music festival industry, she has successfully spearheaded numerous campaigns that have helped grow the BottleRock brand into the notable festival it is today. She is currently working on the growth of the newly introduced La Onda Festival after conducting its successful launch in 2024.