Heather Rasmussen
Vice President of Creative at Redrock Entertainment
Heather shares over two decades of expertise in curated destination, touring and pop-up event production. Starting her career on the road as a summer staffer for Kevin Lyman’s renowned Vans Warped Tour, she graduated from San Diego State University with a degree in Japanese and minor in Economics. She moved to San Francisco then later Tokyo, Japan to work for a US record label, Fat Wreck Chords, then on to Myspace Japan to lead their foreign music events team. Returning to the states, she rehashed her love of the road, touring for Kevin Lyman as the Japanese Tour Manager for Rocker’s Taste of Chaos, progressing to festival production coordinator for the Rockstar Mayhem Festival and Uproar Festival, taking flight from there…
For over a decade, Heather served as the General Manager at Synergy Global Entertainment (SGE), Southern California's premier live event production company specializing in artist-driven, niche festivals with a strong curative focus. Her proficiency lies in creative ideation coupled with rigorous production, enabling her to collaborate seamlessly with safeguarded intellectual property and brand teams, treating clients as valued partners.
She now resides as the Vice President of Creative and leads the department for Redrock Entertainment, which is Live Nation’s Global Projects Company .
Noteworthy among Heather's recent accomplishments at Redrock was being tapped as the Creative Producer for the Event Marketer Grand Ex Award-Winning program, RiotX Arcane- overseeing three massive, concurrent experiences and managing multimillion dollar budgets that were the anchor events leading up to the highly anticipated premiere of Riot Games' acclaimed animated series, Arcane. During Covid, Heather navigated unknown times as the Lead Producer for the groundbreaking Stranger Things Drive-Into Experience for Netflix, currently leads Fenty’s experiences and activations, was the executive producer and show caller for Riot Games World’s Media Day in Seoul, South Korea and most recently was the executive producer of creative production for the award winning Chain Fest which is a gourmet fast-food, food festival with a sharp twist of nostalgia colliding with celebrity culture.
Heather is from a small town in Northern Oregon, one of four kids, a mom of a rowdy 6-year-old, dog mom to two dogs and married for almost ten years to her husband, whom she met working at a festival.