Brad Sweet

Co-Founder & CEO of Same Same But Different Music Festival

Brad Sweet is the co-founder and CEO of Same Same But Different Music Festival and Same Same Presents. With a background as a musician and producer, Brad's understanding of the industry has fueled the growth of Same Same But Different from a 400-person gathering to 7,500 daily campers in under five years. This achievement was recognized with a nomination for Best Emerging Festival by X-Live and winning Best New Festival by USA Today.

Brad's approach to festival organization is rooted in empowering passionate, creative individuals with the tools to build and create with as little restrictions as possible. This has grown and fostered a passionate team around the festival and has led to incredibly rich and meaningful experiences for attendees. The team sets the tone and ethos for any festival and a team built directly from the community means that the attendees and the team become a unified force working together to the benefit of the festival. 

His personal commitment to create a welcoming, inclusive environment are hallmarks of his leadership style. At the heart of Brad's work is a commitment to building a community that extends beyond the festival grounds, fostering lasting connections and memorable experiences for each attendee.