Serena Flowers

Owner of The Festival General Store

Serena Flowers, Owner of The Festival General Store, has serviced over 80+ music festivals from coast to coast over 20+ years. The success of The Festival General Store is due to Serena’s ability to adapt, build relations, create a team environment, sourcing skills, and time management is what put The Festival General Store on the map.

Now, Serena is embarking on a new chapter with The Festi Essentials. 

With Serena’s skills and knowledge from the festival world, her curated FestiKits will help B.O.H. production prepare their workers and enhance artist relations by offering amenities that will overall improve workers longevity and add a special experience for guests.