Paula Beadle

Founder and CEO of the Sponsorship Marketing Association

Paula Beadle is a partnership marketing thought leader and sponsorship industry trailblazer. Over her 30+ year career in sports, entertainment and life-style events Paula has been recognized as a transformative leader who drives revenue growth and builds high performing teams. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.  

Paula is the Founder & CEO of the Sponsorship Marketing Association. Paula is a visionary leader and an avid champion of the industry. She founded SMA to strengthen, unify and advocate for the industry’s continued growth. Paula is on a mission to help marketers master the art and science of sponsorship. 

Paula is also the CEO of Caravel, a national sponsorship marketing company. Caravel develops winning strategies, fosters bold ideas, increases revenue, and creatively connects the right partners. Paula’s reputation as a results-driven leader stems from success buying and selling a range of diverse sponsorships, including securing multi-million-dollar naming rights partnerships, forging renown purpose driven partnerships, and a track record for developing long-term signature partnerships with iconic events and global brands. 

Paula is a Mentor for Women in Sports & Entertainment (WISE), a board member for the Washington Festivals and Events Association, a commissioner for the Seattle Sports Commission, and has served as a Board Member for the Red Cross of King County and Bainbridge Island Arts Museum.