Jacob Tell
Chief Executive Officer of LoDo Studios and Founder of District216
Uniting Creativity & Culture for Two Decades
Jacob Tell, the driving force behind the branding and creative marketing agency, Oniracom (founded 2001), has spent more than two decades pioneering a culture of positive disruption. His journey is not merely a career but a tapestry of authentic relationships, a commitment to team building, and a steadfast dedication to shaping culture.
With an educational background in film and politics, Jacob seeks world-changing solutions for positive and creative people. He carries with him a deep appreciation for nature and a hopeful vision for the future of human ecology. Jacob actively supports forward-thinking environmental and political leaders and aims to further meld the realms of artistry and science.
Within the realm of Oniracom, Jacob has birthed innovation after innovation: a reality TV pilot, a film production company, a record label, a thought-provoking print zine, a trio of nonprofit compilation music albums, a vibrant music & arts festival in Santa Barbara, a cutting-edge digital signage technology platform, insightful cannabis symposium series, a neighborhood branding initiative, and a proprietary branding process. He has orchestrated dozens of community events, managed production rental operations, curated art installations, overseen major construction projects for creative office spaces, and most recently, he embarked on a journey to launch a pioneering psychedelic social club. Notably, for several years he traveled the world with rockstar Jack Johnson, expertly managing an international eco-friendly merchandise operation.
Oniracom was the agency of record for the major record labels during the 2000s, solidifying its position as a trusted partner in the world of creative marketing.
Amidst challenges like the pandemic, Jacob has demonstrated resilience and adaptability. Leveraging Oniracom's resources, he transformed a previously vacant building into LoDo Studios, a thriving production and event rental venue serving the creative community of Santa Barbara. This initiative not only now generates its own revenue but also provides a space for meaningful connections and community engagement.
Jacob's latest venture, District216, embodies his ethos of fostering meaningful relationships and positive disruption. Grounded in a manifesto outlining core values, this membership-driven social club aims to challenge societal taboos surrounding cannabis and psychedelics through education, healing, discourse, and advocacy.
Jacob is more than a producer; he's a relentless creator of communities, championing values over profits, and ensuring that the moment's purpose is never lost. And if you'd like to dive into the world of Phish, his experiences number over 150 shows – a conversation you’ll want to pull up a stool for.
Jacob Tell is a dynamic force connecting creativity and culture.