Caroline Burruss

CEO and Founder of Good Things

Caroline Burruss is a sophisticated brand marketer inside a killer sales executive. She brings 25+ years’ experience pioneering connections across live events, audience experiences, sponsorship, and carefully curated branded integration that generate growth revenue built to scale. Her nuanced approach is rooted deep within her layered understanding of the artists, audiences, and community that cloak the brand-event ecosystem. Caroline develops savvy sales methods and robust pipelines with ambitious monetization strategies. She builds consensus across diverse stakeholders to usher deeper relationships that create the runway for longstanding client partnerships. As an industry front-runner, Caroline brings a demonstrated commitment to environmental sustainability, social good, and DEI across internal teams, external brand partners, and artists.