Bruce Flohr

Executive Chief Strategy Officer / Vice President of Red Light Management,

Partner of 100x, Hospitality 

Partner of ATO Records, and

Partner of FIMI

During his 25+ years working in the music business, Bruce Flohr has continued to evolve. While attending Cal Poly San Luis Obispo, Bruce ran the nationally recognized college radio station KCPR. From there, he went directly into a National Promotions position at RCA Records as head of Alternative Promotion, where he guided the careers of numerous bands. 

He then moved into a dual A&R/Marketing position at RCA where he signed two iconic Rock bands, Dave Matthews Band and Foo Fighters. In 2002, he switched gears and joined Coran Capshaw and Dave Matthews Band at Red Light Management and ATO Records which roster includes Alabama Shakes, The Strokes, Luke Bryan, and Brandi Carlile to name a few. Recently, Bruce has been directly involved in the management of Dave Matthews Band, Heart, Allen Stone, OAR, Switchfoot, and newcomer Cassandra Lewis.  

Bruce is also a founding partner in the music media company GreenLight Media & Marketing. GreenLight’s mission is to put together an experience that creates a culture between brands and music. Recently awarded best small agency of the year, Green Light has worked with such brands as: Spotify, Intel, Under Armour, Sierra Nevada Beer, The Hutton Hotel in Nashville and Hyundai. GreenLight recently sold a majority stake to Live Nation.

Bruce is also heavily involved in technology, helping start-ups gain traction in the music space. Bruce has worked closely with companies such as Dubset, SoundHound, MixHalo, and Stem. 

Bruce’s previous speaking engagements include Red Bull, Under Armour, Birch Box, RCA records, Midem, SXSW, MuseExpo, Summit Series Dublin, and many Universities, & PTTOW Series.