Natalie Leary

Senior Director of Sponsorships & Strategic Partnerships at Live Nation Urban

Natalie Leary is Senior Director of Sponsorships & Strategic Partnerships at Live Nation Urban, where she leads partnership strategy across a national portfolio of live entertainment and cultural experiences. With more than a decade of experience spanning entertainment, media, experiential marketing, and the public sector, Natalie specializes in building strategic partnerships that connect brands with consumers through culture.

Throughout her career, she has developed and managed partnerships with leading organizations including AT&T, McDonald’s, Toyota, and Brown-Forman, generating more than $8.5 million in partnership revenue at Live Nation Urban. Her expertise spans partnership strategy, experiential innovation, consumer engagement, data-informed decision-making, and cross-functional leadership.

Natalie focuses on building partnerships that move beyond traditional sponsorship to deepen consumer connection and drive lasting business value.