Sameen Ahmad

Co-Founder Hank & Ed Management, Hank and Ed Productions and HER Travel and Sustainability Consultant at Insomniac Events

Sameen Ahmad is a sustainability-focused executive in live entertainment and touring, with more than five years of experience embedding environmentally responsible practices into large-scale festivals and live events at Insomniac Her work centers on integrating local initiatives, community partnerships, and operational changes that reduce environmental impact, with a strong emphasis on measuring and validating reductions in CO₂ emissions to ensure sustainability efforts result in real, data-backed outcomes. She brings a practical, systems-driven approach to translating sustainability goals into measurable operational change.

In addition to her work in sustainability, Sameen has served as Business Manager for Grammy-winning artist Billy Strings for the past decade, aligning touring operations with long-term efficiency and responsible growth. She is also a co-owner of Hank and Ed Management, Productions, and HER Travel, a boutique platform supporting artists, brands, and creative partners with tailored management, production, greening and travel solutions.